Max Revenue with Limited Resources: A Consumer Industry Approach

The consumer products, retail and financial industries have relied upon consumer insights and personalized experiences to compete and succeed in a consumer-centric and digitized world. While patients expect their experience to be similar in healthcare, the industry is years behind other businesses in delivering truly consumer-centric experiences. While healthcare providers may not have the marketing budgets enjoyed by the P&Gs, Walmarts and Amazons of the world, many of their approaches can be used to maximize revenue with limited resources.

Featured Speaker

Brent Walker
SVP Marketing & Analytics
PatientBond

Brent Walker leads PatientBond's marketing strategy and integration of consumer insights into its platform for digital patient engagement. Brent developed PatientBond’s psychographic model, which personalizes messaging based on patients’ motivations to activate desired behaviors. Before PatientBond, Brent spent 20 years with P&G, leading healthcare brands, customer marketing and psychographic segmentation.

Date: Thursday, December 9, 2021
Time: 1pm ET / 10am PT
Duration: 1 Hour

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