Webinar: Optimizing Engagement for Medicare Advantage Members Through Connected Health Experiences

The Centers for Medicare and Medicaid Services (CMS) project Medicare enrollment to grow to 72M in 2025. For many health insurers, Medicare Advantage products deliver the promise of lucrative new revenue streams. Consumers that enroll in these plans tend to be loyal, with less than 10% switching plans every 2 years. The key to winning over these consumers is by offering the lowest cost offering with highest rating when shopping for a plan. To drive down the costs of managing these members, while still achieving improved health outcomes and high levels of engagement, health insurers must tap into connected health experiences to establish a more preemptive model to care. Wearables are always on; they enable a constant connection between a healthcare organization and its members. Please join us for this webcast with Julie Ask, Vice President, Principal Analyst, sponsored by Fitbit Health Solutions to learn:

  • What type of connected experiences Medicare Advantage members want
  • How wearables can help grow membership, engagement, and retention
  • How to write the business case for investing in connected health experiences for members

Natalie Schibell

Senior Analyst

Forrester Propelling Healthcare Digital

Natalie Schibell is a senior analyst at Forrester serving healthcare leaders. Her research helps healthcare organizations leverage digital technologies to improve workflows and healthcare outcomes. Her research agenda focuses on enterprise health clouds, automation, tech titan disruption, and the new care continuum with particular emphasis on clinician experiences and the future of work in the provider space.

Julie Ask

Vice President, Principal Analyst


Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Richard Stephenson, MBA

Strategic Health Plans Partnerships

Fitbit Health Solutions

An accomplished healthcare executive with 25 years of health care experience deploying complex clinical solutions intended to contain costs for plan sponsors while improving individual health & wellbeing of members. Extensive experience in creating and executing strategic growth initiatives for health systems, health plans and medical groups through the provision of population health solutions. Core competencies include developing strategic partnerships designed to create alternative healthcare delivery models intended to improve clinical outcomes while reducing healthcare costs for health plan sponsors and patients. Most recently, Mr. Stephenson serves as the Sr. Director of Strategic Partnerships for Fitbit Health Solutions where he is responsible for developing partnerships with health plans and health systems.


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