Inspired Exchanges: Navigating the Digital Transformation of Health Communications

A fundamental transformation is happening in healthcare communications as innovative products and platforms emerge daily, changing the way people discover information and connect with brands, companies, and one another. Marketing and communications executives are presented with exciting opportunities and new challenges in realizing the promise of these innovations to engage stakeholders in new ways and support the dialogue between patients, caregivers and healthcare professionals.

In this 90-minute series of panel discussions, hosted by GCI Health in partnership with Fierce Pharma, experts, academics, and innovators across healthcare will share how, as communicators, we can: 

  • Leverage mobile tools and emerging platforms to deliver credible health information to new audiences
  • Bridge the gaps that exist between emerging digital innovation and hard-to-reach patient communities 
  • Engage patients through emotional marketing and communications to drive further adoption of emerging technologies and care delivery  

SESSIONS:

Session #1: Learnings From the Frontlines: Managing Corporate & Brand Reputation in an Online World | 11:30 - 12:00 ET
Moderator: Kristin Cahill, Global CEO

Kate Cronin, Moderna’s Chief Brand Officer, will join GCI Health’s Global CEO, Kristin Cahill, for a fireside chat to discuss the dynamic relationship between corporate and brand reputation and the importance of building trust in both.

Kristin Cahill

Global CEO

GCI Group

Kate Cronin

Chief Brand Officer

Moderna

Session #2: The Future of Health Communications and Social Platforms | 12:00 - 12:30 ET
Moderator: Matt Graffeo, Group SVP, Digital Lead

The challenges of reaching the public with important health information have never been greater. During this session, we’ll draw on the lessons and knowledge of experts to address how communicators are enabling informed scientific discussions on social platforms.

Matt Graffeo

Group SVP, Digital Lead

GCI Health

Bruce Lewenstein

Professor of Science Communication
Cornell University

Gaetan Akinrolabu

Director, Paid Media and Social Media Strategy
BMS

Lisa Bookwalter

Director, Client Solutions, Health
Twitter

Session #3: How Communicators are Innovating to Reach Diverse Communities | 12:30 - 1:00 ET
Moderator: Dawn Christian, SVP, Inclusion, Equity & Diversity

Digital and social platforms have the potential to help create more equitable healthcare and treatment experiences. In this session, will discuss best practices for leveraging innovative partnerships and digital tools to co-create health campaigns that reflect the lived experiences of diverse communities.

Dawn Christian

EVP IED and Cultural Communications

GCI Health

Dr. Carl Hanna

CEO and Co-Founder
Evva Health

Leezel Tanglao

Program Director
Tayo

Date:  Wednesday, November 3, 2021
Time:  11:30am ET / 8:30am PT
Duration:  90 Minutes

Now Available On-Demand

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