A fundamental transformation is happening in healthcare communications as innovative products and platforms emerge daily, changing the way people discover information and connect with brands, companies, and one another. Marketing and communications executives are presented with exciting opportunities and new challenges in realizing the promise of these innovations to engage stakeholders in new ways and support the dialogue between patients, caregivers and healthcare professionals.
In this 90-minute series of panel discussions, hosted by GCI Health in partnership with Fierce Pharma, experts, academics, and innovators across healthcare will share how, as communicators, we can:
Session #1: Learnings From the Frontlines: Managing Corporate & Brand Reputation in an Online World | 11:30 - 12:00 ET
Moderator: Kristin Cahill, Global CEO
Kate Cronin, Moderna’s Chief Brand Officer, will join GCI Health’s Global CEO, Kristin Cahill, for a fireside chat to discuss the dynamic relationship between corporate and brand reputation and the importance of building trust in both.
Session #2: The Future of Health Communications and Social Platforms | 12:00 - 12:30 ET
Moderator: Matt Graffeo, Group SVP, Digital Lead
The challenges of reaching the public with important health information have never been greater. During this session, we’ll draw on the lessons and knowledge of experts to address how communicators are enabling informed scientific discussions on social platforms.
Session #3: How Communicators are Innovating to Reach Diverse Communities | 12:30 - 1:00 ET
Moderator: Dawn Christian, SVP, Inclusion, Equity & Diversity
Digital and social platforms have the potential to help create more equitable healthcare and treatment experiences. In this session, will discuss best practices for leveraging innovative partnerships and digital tools to co-create health campaigns that reflect the lived experiences of diverse communities.
Date: Wednesday, November 3, 2021
Time: 11:30am ET / 8:30am PT
Duration: 90 Minutes
Now Available On-Demand