Webinar: It’s time to expect more from your patient services hub

In a rapidly evolving pharmaceutical market, patient services hub technology is advancing to deliver insights on the patient treatment journey and allowing for proactive outreach at critical junctures. A successful launch involves a complex web of digital solutions. 

Yet not all patient hubs – and the data behind them – are created equal. 

Whether you’re designing a hub services program to match the unique needs of your emerging specialty product or considering a more tailored approach to your current hub strategy, this webinar will take a look at the essential interconnectivity between data and digital services. What makes a great patient support hub? Are my e-channels delivering on their intended results? Is AI all that it is cracked up to be?

In this webinar, we will share answers to these questions and explore how technology, data, and analytics can be leveraged to create your hub success story.

Featured Speakers

Rebecca Cotton

Executive Director of Data Analytics and Intelligence

Cardinal Health

Rebecca Cotton is the Executive Director of Data Analytics and Intelligence at Cardinal Health Sonexus™ Access and Patient Support. In her role, Rebecca is responsible for the definition, development and delivery of comprehensive data analytics, business intelligence strategies and client solutions. Rebecca brings extensive technology expertise in data modeling, data lakes, data science, predictive analytics, performance dashboards, reporting analytics and tools within the pharmaceutical industry. Rebecca holds a Bachelor of Sciences in Cellular and Molecular Biology as well as a Masters of Sciences in Biostatistics from the University of Michigan.

Luis Portela

Director of Access and Patient Support

Cardinal Health

Luis began his career with Cardinal Health Sonexus™ Access and Patient Support in 2016 bringing his diversified expertise in managed care, specialty pharmacy, technology solutions and call center excellence. He has contributed to several key initiatives that have led to cost savings for clients, improvements in patient services, and informed our hub services framework and standards. Today, Luis works with multiple drug manufacturers and leads patient access programs in vital diseases areas including inflammation and immunology, oncology and rare disease. His early career began in customer service, a discipline and passion that he continues to share with his teams today as they approach patient care. Prior to joining Sonexus™, Luis led customer operations for the Texas and Illinois Medicaid/MMP programs focused on servicing the aged, blind and disabled population. Luis holds a marketing degree from DePaul University, an MBA from Elmhurst College and is Lean Six Sigma certified.

Date:  Tuesday, November 9, 2021
Time:  1pm ET / 10am PT
Duration:  1 Hour

Now Available On-Demand

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