Webinar: Real-world data to precisely message HCPs across all marketing channels

Pharma brand managers have moved from traditional marketing models for a myriad of familiar reasons. However, the now favored Omnichannel approach has been difficult to implement because it requires the discipline of a cross-channel strategy that seamlessly integrates content – both online and offline – to provide consistency across multiple “buyer” physician touchpoints. This webinar will cover how RWD can accelerate executing on a true omnichannel outreach.

Benefits of registering include:

  • Learning how clinical data married with other important RWD assets can pinpoint when a provider is testing and treating a de-identified patient for a given condition.
  • How timely compliant clinical data can connect the dots, then programmatically drive better decisions — when your reps should engage, when to serve an ad, when to send an email.
  • Get more value and ROI from your marketing spend with precise timing, messaging and targeting.
  • How you can leverage the agency and resources you already utilize.
  • View all of your KPIs in one dashboard including Veeva integrations.

Featured Speakers

Matt Apprendi

VP, Digital Marketing Solutions, Life Sciences


Matt’s been a fixture in the NYC technology scene for more than ten years, where he’s focused on conceptualizing, building and commercializing intelligent data products. As VP of Digital Solutions at Prognos, Matt is responsible for unlocking the value of clinical diagnostic data to power intelligent digital applications across the greater healthcare ecosystem.Some of Matt’s highlights prior to Prognos include commercializing Reachable’s enterprise relationship analytics software, founding Meeting Machine, a professional networking application, helping launch Hearst’s digital data-driven marketing division Core Audience and forming the data solutions practice at digital marketing software provider Collective. Matt proudly served in the United States Marine Corps as a Combat Correspondent and holds degrees from NYU Stern & University of South Carolina Beaufort.


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