Webinar: Scaled Up and Expanded! Kaiser Permanente’s Unconventional Strategy to Tackling Hunger – Digital Outreach to Members!

Food insecurity has increased during the pandemic all across the country. In a recent survey 31% of Kaiser Permanente members identify food insecurity as a social need. Since August 2019, Kaiser Permanente has partnered with HealthCrowd to successfully bridge the gap between members and CalFresh through an omnichannel outreach campaign, leveraging text messages, emails and live phone assistance to encourage members to check their eligibility and apply for CalFresh. Realizing success, Kaiser Permanente has now expanded the program across all of their markets, supporting more than 70,000 members to apply for CalFresh or SNAP benefits.

Key takeaways:

  • Targeting members who are at-risk for food insecurity with relevant messaging
  • Leveraging community partnerships to maximize impact
  • Building scalable, highly adaptable campaigns
  • Expanding outreach across communities 

Featured Speakers

Elizabeth P. Engberg

Manager, Health and Education Initiatives

Kaiser Permanente

Elizabeth Engberg is a Manager in Kaiser Permanente’s Office of Community Health.  In this role she has led recent national efforts to engage Kaiser Permanente members who are eligible for SNAP and other federal entitlement programs.

Elizabeth has worked at Kaiser Permanente in various roles for 13 years and for the coalition of unions representing Kaiser Permanente employees prior to that.  She is a graduate of the University of California at Berkeley and OHSU’s School of Medicine Division of Management. 

She lives in Portland, Oregon, is an avid bike rider and mother of three.  

Brenner Gerry

Strategic Account Director


Brenner Gerry is an Account Director with HealthCrowd, working closely with Kaiser Permanente on their national efforts to help members who are eligible for SNAP and other entitlement programs.

Brenner has worked for HealthCrowd for about a year. Prior to his time with HealthCrowd, he  worked for a startup that helped corporations with their grant and donation programs. He is a graduate of the University of California Los Angeles and the UNC Kenan-Flagler Business School.

He lives in Mill Valley, CA, is a coffee enthusiast and avid golfer.


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