Webinar: The Patient Journey at the Center of Digital Disruption

This webinar will be looking at the holistic digital patient journey emphasizing crucial points of intersection of patients, payers and providers. The discussion will focus on how digital solutions can be optimally effective by not just providing a narrow service, but by engaging and empowering patients throughout their entire healthcare journey. The digital patient journey will be explored through the payer, provider, and pharma perspectives. The conversation will also explore the strategic value of various digital solutions while applying relevant business models to effectively illustrate the ultimate value realized by digital solutions.

Featured Speakers

Maya Desai

Director, Life Sciences


Maya K Desai, PhD is a director in the Life Science Strategy Practice and heads Commercial Excellence at Guidehouse. Maya is passionate about driving the creation, adoption, and evolution of strategies for organizations to remain competitive in the evolving healthcare environment.

Maya has been providing strategic commercial advisory support to biopharmaceutical, biotechnology and digital medicine companies since 2006. Maya has also been a trusted advisor to investors, start-ups and emerging companies. She has led multiple product launches through large and complex engagements across a range of organizations and therapeutic areas. Maya and her team have experience in delivering innovative solutions and business models throughout the product life cycle and developing pipeline, franchise, and corporate strategy. Maya has expertise across various therapeutic areas including neurology, cardiovascular, oncology, rare diseases, infectious diseases and immune disorders.

Maya completed the Program in Innovation and Entrepreneurship at Stanford University GSB and has a Ph.D. in Pharmacology at the University of Rochester.

Aimee Sziklai

Partner, Commercial Payer


Aimee Sziklai is a partner at Guidehouse, leading strategy and global operations initiatives for its Commercial Payer practice.

A former health plan executive, Sziklai focuses on bringing forward-leaning digital transformation, cloud-based, and automation solutions to the firm’s Commercial Payer clients. Sziklai is a skilled healthcare executive with a proven track record in designing, building, and implementing strategy and operations, vendor management, consulting, technology, and business process outsourcing, sales, and mergers and acquisition initiatives. She has significant managed care and risk model experience, including the build and launch of a managed Medicaid payer.

Soma Ghoshal-Diaz

Associate Director, Payer Provider Consulting


Soma has more than 10 years of experience in the intersection of digital health solutions and health system transformation, globally and domestically. She is a highly seasoned professional in delivering and executing high-profile patient and provider journey mapping, digital solution assessments, and implementation roadmaps. She has deep expertise of the digital solution ecosystem, from startups to mature companies, as well as experience financial modeling and other prioritization methodologies to enable health systems to build comprehensive and cost-effective digital strategies.

Her work includes building digital front-door solutions, including technology selection and implementation, as well as developing sophisticated monitoring and evaluation methodologies to ensure effective implementation that meets short and long-term health system goals.

Globally, Soma has evaluated health systems strengthening initiatives, emphasizing the demand for and pathway to digital transformation. She planned and implemented various digital health campaigns leading to consumer and patient empowerment in Egypt and South Asia. She has several years of experience in stratifying populations and assessing demand for digital financial and digital health services. Her experience also includes implementing a care model approach for global and domestic health to ultimately improve patient outcomes while delivering more efficient care.

Date:  Thursday, October 21, 2021
Time:  1pm ET / 10am PT
Duration:  1 Hour

Now Available On-Demand

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