Webinar: State of the Art Research Methods for Value-Based Pricing

In the healthcare industry, innovation is essential. With so many medical products developed and launched every day, pharmaceutical, healthcare services, biotechnology, medical device, diagnostic, and life science companies should clearly understand if their products fit the needs of the market. To answer this, you must identify what your customers perceive as valuable.

Please join GLG as we explore:

  • Why smart customer-centric methods help you create products and services at an optimal price point
  • How you can gain quick and robust insights into what your customer will pay early in the product development process
  • How to optimize service package and price using customer willingness to pay insights
  • Why conjoint analysis is a powerful value based pricing research tool

Featured Speakers

Bernd Grosserohde
Director of Corporate Research


With over 20 years of marketing research experience, Bernd Grosserohde has worked with many global companies on building stronger, more profitable products. His area of expertise covers choice modeling, segmentation, and other advanced analytics tools. Before joining GLG, Bernd held a position as Global Head of Pricing and Portfolio Management at Kantar. He is based in Hamburg, Germany.

Brooke Nelson
Director of Corporate Solutions, Americas


Brooke Nelson, Director, Research has worked with GLG’s Life Sciences clients for the past 5 years in a variety of capacities. She focuses on being a thought partner in tackling critical business questions via strategic primary insights. She has also served as a Senior Account Manager and Client Solutions Manager during her tenure. Prior to her time at GLG she consulted on a variety of public health, corporate social responsibility and market access efforts both independently and at Rabin Martin.

Date: Wednesday, November 10, 2021
Time: 12pm ET / 9am PT
Duration: 1 Hour

Register now for this webinar

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